Issue link: https://resources.triplelift.com/i/1514699
Audience Expansion Capabilities Custom Deals Powered by Advertiser & Publisher First - Party Data Get Started with Audience Expansion 1 Send Hashed Email, LiveRamp , or ID5 data to TripleLift , j ust like you would send to a DSP 2 TripleLift adds your audience list as a filter to your deal ID 3 Activate the deal ID in your DSP of choice Interested in activating ? Reach out to your TripleLift partner today. Match at SSP Level: Double the coverage Target on Cookieless Browsers Maximize Reach Beyond RampIDs Paired With Proven Publisher 1PD Targeting Your Way Activate advertiser and publisher first - party data powered deals to reach your known audience Advanced Lookalike Modeling Apply lookalike modeling that compares dozens of user dimensions to find users that act similarly, rather than simply look similar in a snapshot to find the best matches based on your audience list, across all environments Exact List Targeting On ly target users included within your provided audience list Targeting + Interests Target your audience lists AND/OR a TripleLift interest audience Suppression Avoid targeting existing customers Scalable Reach Expansion Expand Hashed Emails, RampIDs , or ID5 - based Audience Lists into inventory free of RampIDs , without third party cookies, optimizing for reach OR Expand Hashed Emails, RampIDs , or ID5 - based Audience Lists into inventory free of RampIDs , without third party cookies, optimizing for similarity TripleLift Audiences: Tomorrow's Solution, Today LiveRamp ID5 Match & model y our f irst - party data in combination with TripleLift's publisher first - party data to reach new audiences in ID - Less, cookie - free e nvironments Hashed Emails (HEMs) Supply your own Hashed Emails (owned, encrypted emails), ID5 managed data, or LiveRamp Connect managed data to apply advanced targeting, suppression, or lookalike modeling on your TripleLift d eals