TripleLift First - party Data (1PD) Audiences take programmatic signals and turns them into standard segments in
order to help publishers monetize their inventory in cookie - constrained environments like Safari and Firefox
today — and future - proof inventory against overall declining addressability and the deprecation of third - party
cookies on Chrome.
1PD Audiences for Supply
Monetize in Cookie - constrained Environments
Boost Yield in
Cookie - constrained
Environments
Improve yield and overall fill
rates in cookie - constrained
environments like Safari and
other browsers today
TripleLift acquired the data activation platform 1plusX in March of 2022 to leverage their award - winning
technology and create privacy - forward segmentation for publishers that works for them.
Digiday named 1plusX the "Best Data Management Platform" in 2021 — and
we are excited to leverage that technology to underpin our First - party Data Audiences offering.
Acquired by TripleLift in March 2022
Curate and
Control Inventory
Publishers choose which
segments to make available
via TripleLift Audiences
Stop
Data Leakage
Unlike some other industry
solutions, your segments are
packaged onto a deal ID
with only the most pertinent
information available, to
protect your data from
being reverse engineered
26% Lift in CPMs
1
Seen by publishers, based on early testing
Source: 1. TripleLift Internal Data from Large - Scale US Advertiser Campaign, 2023
