Protects user privacy
Prevents data leakage
Scale
+
Full coverage across ad requests
Easy implementation No additional work required,
if pub passes accepted IDs
(Shared ID, Google Secure
Signals, and more)
Drop a tag on each page for
coverage, leveraging PreBid
7.1 (preferred) or Google OB
Publishers Have Two Low - lift Ways to Implement 1PD Audiences
How it Works:
Privacy - forward Segmentation
With TripleLift 1PD Audiences publishers can expect a privacy - forward approach to
monetizing at scale:
+ We do not take signals from other
publishers and use them to sell media
on other sites
+ A user being "in segment" (see diagram above) is
dependent only on that publisher's traffic
+ Buyers do not see the underlying
segments in the bid request; only the deal
ID is sent in the request
+ 1PD Audiences are differentiated from solutions like
Seller Defined Audiences (SDA) because buyers can
expect consistency in segmentation definition,
regardless of the domain
Ready to activate?
Contact your TripleLift partner to schedule a kick - off call to learn more.
We'll map any identifiers we
see in the bid stream ( eg ,
Prebid SharedID ). No
additional work is required if
you are already sending us a
supported identifier.
You'll be given a tag to implement
in the header, which either the
Prebid or Google Open Bidding
adapter will read and send along to
1plusX for segmentation. This will
provide additional coverage even if
no identifier is passed along.
Tagless Tagged
