Giving Your Gen Z Targeting
a Holiday Glow Up
• CSR: Action matters
• More likely to shop in - store
• Browse on social, buy online
• Shopping experience #1 factor in purchasing
• Black Friday
• L everage Native and Branded Video's custom headline
and caption to increase brand recall by 60%
• Feature lifestyle imagery to capture user attention on
social and drives 26% higher engagement
• Activate the Black Friday/ Cyber Monday Tentpole
Package
Source: TripleLift's Advertisers 2023 Guide to Unwrapping Holiday Spend
0
10
20
30
40
50
60
-25
-20
-15
-10
-5
0
Scenarios within
Customer Journey
Alignment with
Social Values
Found Alternative
with Better Value
Price Increased
Decrease
in Quality
Negative Customer Experience
Pro Tips
Values
Patriotism &
National Identity
Advocate for
Women's Rights
Support Diversity,
Equity & Inclusion
