Intentional Buyer
Is this business ethical?
Is this item eco - friendly?
How will my purchase positively impact my community?
Does this brand care about current social issues?
Is this a local business?
Convenience Shopper
Am I going to receive what's advertised if I shop online?
If I shop in - store, is what I'm looking for going to be in stock?
Can I pick this item up in - store if shipping will take too long?
Do I get free shipping if I shop online?
How to Optimize Your Holiday Dollars
Send the right message at the right time for your target audience
There's no time to waste when it comes to building a strong relationship with
your target audience this holiday season. Fortunately, TripleLift's Research
Team has the insights you need to optimize your holiday dollars with
messaging and customer experiences crafted specifically to reach your
consumers at the perfect time.
Let's kick things off by looking at three different types of holiday shoppers and
the kinds of questions they'll be asking as they jump into the holiday season.
Pre - Purchase Questions
Continue reading to learn more about generational values
Price Conscious
Is the quality of this item worth its price?
Is this item priced within my budget?
What would my price - per - wear be of this item?
Will I receive any deals or discounts if I purchase this item?
Pre - Purchase Questions
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