Native is Flexible & Turn - key
Market Outlook for Asia Pacific
Overall ad spend in the Asia - Pacific region is increasing year - over - year, following North American trends.
Digital spend takes the largest share with Singapore, followed by Thailand and Malaysia spearheading
the market.
Ad Spend in Billions (US)
390B
TripleLift Monthly Avails
11
Top Verticals
Financial
Travel
Electronics
Apparel
Retail
42%
Native is more likely to
capture consumer
attention than Display
1
10%
of consumers revisit a
Native ad more than an
online video unit
1
2x
Higher click -
through - rate for
Native than Display
1
$25.62
$32.50
$41.87
$53.09
$65.54
$75.29
$86.86
$97.60
$102.66
$118.38
$131.69
$144.23
$156.40
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
2022* 2023* 2024*
Want to save time on internal approvals but still create elegant
Native formats? TripleLift offers creative services such as
headline and caption generation to make the entire process
easy and effortless.
In fact, nearly 1 - in - 2 marketers worldwide are confident that
Native ads effectively improve overall campaign metrics.
1
Using TripleLift, Native is a format that can be
easily incorporated into an existing
programmatic strategy.
Sources : 1. TripleLift's Ultimate Guide to Native Advertising, 2023
