Native is Bespoke & Effective
Market Outlook for Europe
Marketer trends show year - over - year ad spend will lean more into mobile in the next decade, with
growth in digital Native advertising. Within Europe, digital spend is fronted by the United Kingdom,
followed by France and Germany.
Digital Advertising — Share from Digital
1
735B
TripleLift Monthly Avails
11
Top Verticals
Automotive
Computers
Travel
Apparel
Financial
42%
more likely for Native
to capture consumer
attention than Display
1
10%
of consumers revisit a
Native ad more than
an online video unit
1
2x
Higher click -
through - rate for
Native than Display
1
68%
67% 67%
68%
69% 69%
2022 2023 2024 2025 2026 2027
Non-social Media Share
Native has proven to be an optimal format that drives
performance for campaigns over an extended period of time .
With TripleLift, Native formats are easy to execute, elegantly
executed, and drive performance. See how performance
on TripleLift proves it.
Native performs in many environments across
all stages of the sales funnel.
Sources : 1. TripleLift's Ultimate Guide to Native Advertising, 2023
