Is Native only bought on
cost - per - click?
Yes! TripleLift offers a CPM buying model
aligned with the rest of the programmatic
ecosystem and channels.
This enables buyers to optimize toward
metrics beyond just a click (as CPC
optimization can be quite limiting) as well as
compare apples - to - apples performance with
other formats such as Display.
Is Native for higher or lower
funnel objectives?
Both! At TripleLift we provide advertisers
the flexibility to optimize Native formats
towards a variety of objectives.
Deliver on your KPIs whatever your goals
may be from viewability to sign ups - Native
has you covered.
Fun fact, our Native placements sit higher
on the page, garnering higher SOV
(50%/100%) and Viewability.
Is Native only for
long - form content?
No. With TripleLift advertisers can easily
access various Native formats.
You can view all seven of our In - feed
formats here .
Do brands need to be tied to a
single DSP to activate inventory?
No. TripleLift partners with the largest
DSP partners to support a variety of
buying solutions. We also provide a
campaign management team that is here
to help with campaign optimization to
deliver top - notch performance.
Native is Bespoke & Effective
Frequently Asked Questions
Looking for additional foolproof ways to drive performance?
Read The Ultimate Guide to Native Advertising now .
