CTV
Unique Value from TripleLift
9
New Targeting Levers
Exclusive to SSPs
Increased
Transparency
Genre Language
Network
Series
Title
Rating
Channel
Greater Control
Scale
Today, based on the metadata we receive,
TripleLift can target a CTV Spots campaign by:
In order for our clients to have more control over the content
they align their ads with and the audiences those ads reach,
TripleLift has adopted complex contextual targeting capabilities
to support campaign needs and goals.
SSPs like TripleLift rely on publishers to send content metadata
in the bid request, and the frequency in which publishers send
content metadata varies from low to high.
