CTV
Genre Targeting Exclusion
If an advertiser or DSP requests TripleLift remove News from a
CTV Spots deal, without genre targeting, only News publishers
that fall neatly into the category like CBS News, Fox News, and
Newsy, among others, can be removed. With genre targeting,
we can remove the News genre from any publisher that sends
genre in the bid request like Pluto TV, LG Ads, Philo, Yahoo
Media, Vizio, and more.
11
Genre Targeting Inclusion
If an advertiser or DSP requests a deal with all CTV Spots News
inventory for example, instead of only including News
publishers on the deal, you can include News content from
publishers that might not fall neatly into the News category like
Pluto TV, LG Ads, Philo, Yahoo Media, Vizio, and more.
TripleLift Tip
Targeting by both publisher and genre will
offer the most scale and enable you to run
across content from leading FAST channels like
Pluto TV, Yahoo and LG Ads, in addition to
selected publishers.
Brand Safety Bonus
Are you looking to run on the most brand
safe content? TripleLift can exclude
categories like politics, war, crime, and other
genres from your campaign without having
to remove an entire list of publishers-
something that you cannot do in your DSP.
How to use Genre Targeting within a Campaign
