CTV
Device Breakdown
22
of 18–34-year-olds said they stream video daily
on a non-TV device, like mobile.
If your target
audience includes a younger demographic, be
sure to target Mobile in addition to Connected
TV.
83
%
Connected TV
• Set Top Box
• Smart TV
• Gaming Console
Mobile
Desktop
Connected TV's can include any television device type to stream
video over the internet, like Smart TVs, Amazon Fire Stick, and
gaming consoles.
Think Apple TV or Amazon Fire Stick
Think Samsung TV
Think XBOX or PlayStation
Source: Leichtman Research Group., Innovid Global Benchmarks Report
How are Viewers Watching?
CTV devices continue to dominate other platforms
like Desktop and Mobile for TV viewing, with nearly
half of global video impressions coming from
Connected TV devices.
The largest source of TripleLift CTV Spots available
impressions come from Set Top Box devices. In order
to ensure the most scale, make sure to target by
Connected TV.
As marketers define their priorities, TripleLift provides the
option to target by device type: Connected TV, Desktop or
Mobile, to reach your desired audience.
