CTV
21
Operating System
The software that powers streaming devices and enables
users to access and control features of Smart TVs and set
top boxes.
OTT Live
Content that is already streaming and in progress when the
user starts watching it.
OTT VOD (Video on Demand)
Video content that a user selects and initiates playing in an
app.
Tentpole
A major event or seasonal trend that is expected to
generate significant buzz or revenue.
Examples: Black Friday, Valentine's Day
Vertical
Inventory from specific categories or genres.
Examples: Business, Food & Drink, Sports
VCR (Video Completion Rate)
If you have a VCR threshold, TripleLift can make sure all
placements on the deal meet or exceed that threshold.
Publisher
The owner of advertising inventory.
Examples: AMC, Bloomberg, Crackle
TripleLift
VCR is over 97% for CTV
, 5% higher
than MOAT's industry benchmark.
Source: IABTechLabOpenRTB , MoatQBR2022,
