CTV
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App Name
The name of the publisher that the bundle code is
associated with.
Examples: Pluto TV, Sling TV
Bundle Code
A unique ID made up of a string of letters and/or numbers
that matches a publisher's inventory to an app store. Similar
to the mobile app space, CTV inventory is reported on
through bundle codes.
Examples: B00kdsgipk
Genre
A description of the content.
Examples: Comedy, Thriller, Drama
CPM
Indicates the price of 1,000 impressions, a measurement
benchmark that is standardized across the industry.
TripleLift can target by desired maximum CPM.
Examples: Max CPM of X
Device
Device through which the user is interacting.
Examples: Connected TV, Desktop, Mobile
Geo
The location of the user's home base device
. If you are
interested in reaching local audiences, TripleLift can target
based on different levels of geography.
Examples: Country, DMA, Sector, State
Once you have identified your campaign objectives, leverage more granular targeting parameters with TripleLift that support your
strategy and KPIs:
Source: IABTechLabOpenRTB
