Best Practices Guides

Being Bold in 2023: a Fashion Brand's Playbook

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Did you know it takes, on average, 5 - 7 impressions for a shopper to remember your brand? We took three years of TripleLift platform data to identify fashion ad spend trends to help you serve at crucial times. When paired with tentpoles and year - round moments, your campaigns and initiatives can build shopper retention throughout the entire year. Serving at the Right Times 4 Dining Out Family Celebrations New Job Date Night Maternity Transitional Wear Formal Events Utility Wear Vacation Closet Refresh Changing Bodies New Identity Gifting Fitness Journey Black Friday & Cyber Monday New Outerwear Gifting Jewelry Summer Travel Back to School & College Festival Season MLB Tax Refunds Spring Break January February March April May June July August September October November December

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