Best Practices Guides

Being Bold in 2023: a Fashion Brand's Playbook

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Style is a way to say who you are without having to speak. Style is unique. Some dress for functionality, while others dress to express their personality. Fashion is the necklace you wear everyday that your best friend gave you, or your grandfather's vintage leather jacket that was just passed down that's totally a vibe. Fashion advertisers have endless opportunities to help shoppers find the perfect items to celebrate life events, gift loved ones, and more. We've constructed the Fashion Playbook by curating all of the key components needed to run a successful fashion advertising campaign. From consumer purchase drivers to first - party research, TripleLift has fashion campaigns and creative best practices covered. Now let's take your campaigns from drab to fab.

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