Awareness
Remain Relevant
+50% Brand Recall with integrations
alone, + 67% awareness when
paired with a CTV Spot
Stay Top - Of - Mind
3x Unaided Brand Awareness
among key audiences with
integrated ads
Be Seen
100% of users saw
Split Screen Ads with 90%
recalling the brand by name
Build Familiarity
93% of viewers mark a positive
perception of a brand after
exposure to it in show programming
Shift Emotions
+41% favorability with target
audience just by using contextually
relevant Dynamic Overlays
Show Promotional Value Drive Consideration Add to Cart
Key audiences had a +15% better
understanding of promotional
value post - exposure
When delivered to the right
audience, Split Screens can drive
a +60% lift in consideration intent
6 in 10 viewers said they would
purchase a product after seeing it
integrated into a show
Generate Traffic Fill Seats
Pair Integrated CTV Ads with in -
feed and in - break video for a 57%
increase in store traffic
Exposure to Integrated CTV Ads
increased restaurant visitation
intent from 75% to 85%
CTV Research and Beyond
Since product inception, TripleLift has done extensive first - to - market research with 3rd party partners like Kantar and Media Sc ience to understand and
improve the impact and effectiveness of our CTV formats. Through various studies, we can recommend the right CTV format for y our goals.
Favorability
Intent
Action
Achieve your CTV campaign goals through unique and personalized measurement solutions. Reach out to your TripleLift partner for more information.
Sources:
Kantar Millward Brown Study, 2021
Sticky Eye Tracking Studies, 2020
MediaScience Biometric Study, 2020
InMarket Foot Traffic Study, 2021
MediaScience In - Home CTV Study, 2021
