3 Weeks Pre - Launch: Kick Off Call
Meet with TripleLift's research team to align on feasibility, campaign objectives and measurement
focal points.
2 Weeks Pre - Launch: Output Alignment
We want to get you the most useful information about your campaign! TripleLift and the
measurement partner will work together to determine what data cuts are feasible based on
investment levels.
1 Week Pre - Launch: Tagging & Delivery Reporting
If you are executing the campaign through managed service...
The measurement partner will provide the tags to TripleLift and we will implement them. We
request daily discrepancy reporting sent to the measurement vendor.
If you are executing the campaign programmatically...
TripleLift will send the tags from the vendor for you to implement in the ad server or DSP.
We request daily discrepancy reporting sent to the measurement vendor.
Campaign is Live!
We will actively work with the research vendor to ensure the campaign is tracking correctly and
recruitment is on - pace
8 - 10 Weeks Post - Campaign: Results
Sales Lift studies require a 4 - week lookback window and an additional 3 weeks for analysis.
Our research experts will comb through the results and deliver an insights - driven report with
actionable recommendations for future campaign optimization.
Sales Lift Study Activation
Sales Lift Studies are a useful tool to quantify the impact of your campaign on sales and compare
that to industry norms. Our in - house research team will work with you from start to finish to ensure
you receive actionable insights and useful recommendations.
TripleLift Preferred Partner
Have a different vendor preference? No problem! TripleLift can
integrate with any brand lift partner to measure your campaign.
Study Timeline & Set Up
