Triple Lock CTV Promise
While demand for CTV inventory has
skyrocketed and ad spend continues
to grow at a rapid pace, fraud
remains a pervasive challenge for
the industry. Despite attempts to
standardize measurement, data and
reporting, and transparency
standards, buyers are often left
feeling vulnerable or exploited.
CTV Ad Fraud is a
Pervasive Issue
Faced with these challenges, advertisers are foregoing the potential benefits of programmatic
buying by restricting spend to direct publisher partnerships through private deals only, limiting scale
and increasing CPMs. To address these concerns, TripleLift is extending our Triple Lock Promise to
tackle the distinct challenges of CTV fraud.
Rigorous Vetting & Onboarding
These concerns are not invalid as fraud affects about 18% of all CTV advertising. Threats from
nefarious actors through bots and spoofing, along with hidden and stacked ads, all are on the rise
and require continual monitoring and blocking to protect brand safety.
Pre-Auction Scanning of IVT
for All Ad Requests
Supply Path Optimization
Post-Auction SIVT Detection
What's Included
Our multi-faceted solution brings the safety and peace of mind of a direct deal to the open market,
allowing advertisers to feel more secure with their programmatic CTV buys. The solution includes:
Triple Lock CTV Promise is the Solution
