Issue link: https://resources.triplelift.com/i/1464543
Triple Lock CTV Promise Through supply path optimization initiatives and direct relationships with publishers, we ensure buyers have the shortest path to the CTV inventory they highly value, reducing the number of hops between themselves and content owners. TripleLift encourages all sellers to utilize their app-ads.txt file properly to authorize the selling of their inventory, we maintain a sellers.json file and support the inclusion of chain nodes in all bid requests. Our marketplace quality team actively participates in the IAB Supply Chain working groups in order to stay up to date on the latest standards and requirements. While TripleLift strives to prevent any instance of invalid traffic from reaching our buyers, the threats from sophisticated bad actors can result in some invalid traffic making its way through our exchange. To mitigate this risk, we partner with both Human and MOAT to report on these instances and work with publishers to prevent future occurrences. Human's Fraudsensor product actively monitors IVT on page and feeds findings back into their Mediaguard product to improve their pre-auction algorithms. The marketplace quality team at TripleLift and Human work together to stay apprised of threats across the marketplace and take appropriate action to protect our partners. Source: DoubleVerify; HUMAN, 2021 TripleLift partners with HUMAN, a leading cybersecurity firm, to scan 100% of ad requests sent to the TripleLift exchange. Human utilizes CTV-specific threat research and a multilayered detection approach to uncover fraud and bot traffic. Their Media Guard Solution detects and mitigates sophisticated invalid traffic schemes to prevent these fraudulent requests from ever reaching our advertisers. While the average video fraud rate is ~14% throughout the industry, 99.6% of TripleLift's inventory is valid, greatly reducing risks to our partners. Supply Path Optimization Post-Auction SIVT Detection Pre-Auction Scanning of IVT for All Ad Requests TripleLift's Publisher Client Services team is responsible for manually vetting net new publisher accounts before they transact on our platform. TripleLift also has a robust marketplace quality team with documented procedures and processes in place to maintain excellence on our exchange during and after publisher onboarding. Rigorous Vetting & Onboarding