Publisher first - party data is also inclusive of contextual strategies,
which are in need of a rebrand! The traditional contextual of the
past relied on a level of precision that wasn't always feasible to be
successful:
keyword choice had to be just right, which took
time and energy you didn't always have.
But modern contextual has the potential to elevate your game in a
serious way. Use the battlecard to the left to ensure your contextual
has moved beyond just keyword analysis.
Level up your contextual ad strategy.
03
Level
-
up
Your
Contextual
and
Make
it
Modern
03
Level - up Your Contextual
and Make it Modern
+ Examples of modern contextual
you can use in complement to your
keyword analysis strategy:
• User Intent
• Sentiment Analysis
• Stance Analysis
• Historical Performance Data
• Combined with First - party Data
+ Contextual deals: leverage
multi - pub deals to target
contextual at scale
• Reach out to TripleLift for upcoming
alpha and beta opportunities
Pre - campaign Launch
