First - party data is the hero you didn't even know you needed.
First - party data is a viable pathway for scaling
digital advertising across all formats, browsers,
and publishers.
First - party data, which is data owned either by the publisher or
advertiser, is not reliant on third - party data providers that are in
the crosshairs of privacy regulations and trends. First - party data
doesn't require third - party cookies or ID graphs and can still
deliver advertiser results at scale.
Make first - party data your MVP.
02
Ground
Your
Strategy
with
First
-
party
Data
02
Ground Your Strategy
with First - party Data
+ Work with supply partners who can
package publisher first - party data on
deal IDs
• Deal IDs protect the segments
from prying eyes and bad actors in
the bid stream, as well as curate
the exact inventory you want
• Multi - pub deals will provide
greater scale vs a typical 1:1 PMP
+ Work with data clean room solutions
or identity solution partners to
upload your CRM data and match
against publisher first - party data
+ Test first - party data today in cookie -
constrained environments
Pre - campaign Launch
