Guides & Playbooks- PDF

ContentDial Post-Campaign Asset Playbook

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Want to extend the use and value of your branded content well after your paid campaign ends? How about developing a library of content for your brand that never expires? With ContentDial, brands have the unique ability to leverage all assets we create in perpetuity , compared to the typically limited usage granted when partnering directly with publishers on branded content. This guide will provide direction for how to seamlessly reimagine your ContentDial - produced content and images across your owned & operated channels. ContentDial Asset Playbook Maximize Your Content Beyond the Campaign Flight Client Success Story Explore Minnesota reimagined the copy and photo assets from one of their ContentDial articles originally published on Trip Savvy, to publish another piece of content hosted on their own website. ContentDial Created Custom Article Explore Minnesota's Website Simply follow the below steps to successfully utilize your ContentDial - produced assets: 1 2 After the campaign wraps up, the ContentDial Activation Team will share a folder including the text content and images. Repost the article as is or in edited form on your brand's owned & operated channels and handles. Seamless Process

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