The below frequently asked questions provide when leveraging ContentDial - created assets across
your brand's owned and operated channels.
ContentDial Asset Playbook
Asset Activation Guidelines & Details
Q: Where can the content be posted? On site, on social?
A: Both, content can be posted anywhere on your brand's O&O channels.
Q: Does the content need to be posted as is or can it be edited?
A: Either
Q: Does the client need to credit the publisher or TripleLift ?
A: No
Q: Does the content need to link back to the original article on the publisher's site?
A: No
Q: How long does the client own the content?
A: In perpetuity. TripleLift provides secured ownership rights for all text and images (including
stock imagery).
Q: Does the article live indefinitely on the publisher's site?
A: No. The length of time each publisher keeps the articles live on their site differs, which is
why we recommend posting the content on your brand's O&O channels after the campaign
ends.
Have any additional questions? Reach out to your Activation Manager
