Key Takeaways
§ Desktop impressions saw an average dollar per household lift 2.5X higher than mobile
§ These three cents represent about $250,000 in incremental sales
§ The same creatives were deployed across the different devices, but it is likely the contextual food targeting was more effici ent
on desktop as audiences were seeking recipe ideas there rather than mobile
Performance by Device
Desktop
+$0.05
Mobile
+$0.02
