Creative Performance – Incremental Dollars per Household
$0.04 $0.04 $0.04
$0.03 $0.03
Teriyaki Pineapple Base the Spread Base General Base Festive Base the Dip
Creative
Spend Lift by Creative
Key Takeaways
§ Teriyaki Pineapple , Base the Spread and General creative were the three high performing creatives for this campaign
§ They drove higher return on investment vs. Festive and Dip
§ The General creative was utilized for Branded Video and showed a variety of different ways the product could be used for
recipes in every day life
§ The Teriyaki Pineapple creative was specific to a popular event happening at the same time and therefore was topically
relevant to the audience
