$0.03
$0.03
$0.04
Ibotta Purchase Based Targeting
Data Alliance Demo
Contextual Food
Dollars Per Household
Targeting Tactic Performance
Key Takeaways
§ Of the three targeting tactics used, Contextual Food Targeting had largest impact for the campaign
§ Although an incremental $0.01 over the other targeting tactics does not seem significant, it is the difference of almost
$85,000 in incremental sales
§ This was also above the overall campaign average of $0.03
§ For future campaigns, it is recommended to explore other contextual food targeting audiences and sites in order to capitalize
upon this initial performance
