Eye Tracking Study Background
VARIABLES TESTED
ü Heatmap with Seen Percentage
ü Brand Recall
ü Brand Perception
ü Consideration Intent
ü Message Association
RESEARCH SETUP
We conducted
two
separate eye - tracking
studies
, exposing one group of panelists to a
page containing the video with generic
caption, and the other group to a page
containing the video with custom caption.
Panel size
:
100 (per study)
Gender
:
Female
Age Range
:
18+
Location
:
United Kingdom
Language
:
English
