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TripleLift Eye Tracking Study Sample Report

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Methodology TripleLift utilizes Sticky, an eye - tracking platform, to measure respondent's eye movements and ask a few follow - up questions. Testing Process: 1. Brand & TripleLift align on study KPIs 2. Post - experiment survey is created and approved 3. Panel is recruited through Sticky platform 4. Web camera access is approved by respondent 5. Respondents calibrate their eye - movements by following a dot on the screen 6. An image, scrollable webpage, or video is shown to respondents for a set period of time 7. Respondent answers post - experiment questions regarding ad recall, brand perception, consideration, etc. 8. TripleLift gathers data and inputs findings into wrap - up deck Note: This is a closed environment study and results are not directly linked to campaign performance

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