Key Takeaways
§ Over a third of respondents had a more positive perception of the brand upon reviewing the article
§ While 60% of respondents did not have their perception changed, they did not have a more negative view
of the brand indicating that the level of product placement was appropriate
37%
60%
1%
2%
More positive perception of
the brand
It did not change my
perception
More negative perception of
the brand
I was not aware of this brand
How did the ad affect your perception of that brand?
Survey Results: Brand Perception
