Key Takeaways
§ 86% of respondents recall the ad being about the brand due to the prominent branding and catchy
headline and caption
§ The remaining 14% recalled the article being about key competitors: Competitor 1, Competitor 2,
Competitor and Competitor 4
86%
6%
5%
2%
1%
Brand Competitor 1 Competitor 2 Competitor 3 Competitor 4
What brand do you recall seeing?
Survey Results: Brand Recall
