Seen by
Percentage
Time Viewed
(s)
Time Until
Noticed (s)
Revisited by
Native Ad 98% 21.36 0.21 93%
Banner Ad 100% 8.78 0.07 100%
Key Takeaways
§ The native placement was seen by 97% of all study participants while the
banner ad was seen by only 16%
§ This shows the importance of not only viewable placements but also the
page positioning of the ads
§ Users spent an average of 1.4 seconds focusing on the TripleLift native
placement while the banner only received 0.5 banner seconds on earned
attention
§ Users took 0.3 seconds to notice the native ad as opposed to the banner ads,
which took 11x as long at 3.2 seconds!
Eye Tracking Results
