Eye Tracking Overview
ADDED VALUE: NATIVE CREATIVE TESTING
TripleLift employs the use of biometric analysis to
understand which creative drives higher
engagement and brand recall.
VARIABLES TESTED
(included in all studies)
% Seen
The percentage of respondents who viewed a
specific ad
Time On
The average time a respondent spends viewing an
ad
Time To
The average time before a respondent initially
views an ad
