Research Design & Methodology – Panel Recruitment
Sample Groups
Did they see the
campaign?
Survey
Exposed*
Control*
*Both groups are matched in terms of demographics, site visitation and behaviors. Any differences between control and exposed ca n be attributed to campaign.
Yes
No
Sample Size:
Overall audience:
n=200 control
n=200 exposed
Recruitment dates:
6/15 - 7/31, 8/1 - 9/6
Weighting:
Control respondents were
weighted to match the
exposed sample
Simultaneous and continuous recruitment in the campaign footprint, via an online panel
This ensures that both control and exposed cells are filled evenly over time, meaning that both groups
have an equal chance of being influenced by external factors.
Brand
