Less than $399
- - - +14.7 - - +18.6 -
No Significant Change
^80% Confidence ^90% Confidence - 90% Confidence Decrease
25%
48%
48%
62%
66%
66%
64%
62%
26%
43%
51%
77%
62%
77%
83%
69%
Unaided Brand
Awareness (First
Mention)
Unaided Brand
Awareness (Any
Mention)
Online Ad
Awareness
Brand
Favorability
Purchase Intent Is an innovative
brand
Brings the latest
technology
Is a leader in
televisions
Control (n=35)
Exposed (n=35)
Survey Results: Last Television Spend
