Brand Lift Study Highlights
Overall
Performance
• Overall, the campaign drove
positive brand lifts among both
brand metrics and attributes
• Notably, the primary KPI of
unaided brand awareness
increased by 25 ppt.
• Brand favorability also saw a
statistically significant increase of
14.2 ppt. – higher than the
industry norm
High - End
Television Consumers
• Respondents whose last
television purchase was below
$399 or between $1,000 and
$1,499 responded positively to
the campaign
• Both favorability and intent
increased along with key brand
attributes regarding innovation
and the brand being a tech
leader
