Testing Image Style
Three different imagery style options, with multiple variations,
were tested in the study in order to understand the difference
in consumer engagement and funnel metrics for each. From
this, we were able to identify the highest impact image style
among consumers.
Images that include a person
using the product or showcasing
how the service fits into their life.
Images that have text
describing the product or
service on top of the image.
Images with logos layered over
in various placements and
opaqueness.
Text on Image Lifestyle Image Logo on Image
A majority of primary household purchasers find the image
to be the most impactful asset of a native advertisement. In
fact, the image alone could impact recall by +73% if
executed correctly for the target market.
