The research team at TripleLift conducted custom
concept testing studies to identify effectiveness of
creative assets and elements within advertisements.
Fieldwork was collected from 500 respondents in the U.S.
between the ages 18 and 64. Respondents were
segmented by purchase behavior and decision - making
tendencies that influence their shopping journey. They
were exposed to 25 advertisements of diverse headline
copy and image types for various CPG brands, services,
and products. Afterwards, they answered 5 questions to
follow selecting ads that they were shown.
Pages 10 - 15
Methodology
This report includes bespoke brand lift studies and
custom brand perception studies that provide additional
insights to our first - party performance data.
• TripleLift Consumer Perception Survey (n=1013),
2021,*Respondents 18 - 24
Page 3
• TripleLift Brand Lift studies through Kantar (n=32
studies)
• TripleLift Exchange Data
Page 4
Reach out to your TripleLift partner or contact us for more
information.
