What is Native? Not all Native is
Created Equal
While there are many flavors of native, in - feed native blends
the most seamlessly within the editorial feed of premium
publisher environments. This means consumer attention is
earned, not disrupted.
Placement type targeting allows buyers to select where their
ad is being served on the placement level.
At TripleLift, we will not only identify the native placement
types, but will also categorize page location and size type for
every placement.
Located within the editorial feed of publisher placements,
native ads reflect the look and feel of every publisher's
environment. They are scalable across desktop, mobile web or
mobile app and use the same attribution models you rely on
for display campaigns.
According to research, in - feed native ads are both more
interesting and less annoying compared to banner, video,
expandable and pop - up ads.
59% of advertisers find native advertising interesting so
much so that 179% more time is spent on native ads
than traditional display.
Content
Recommendation
Peripheral
In - Feed Native In - Article Native
