Native is all about how and where you
strike your balance. To achieve the most
optimal ad effectiveness, focus on a few
core elements and leverage how they
play into each other. Strategize how to
do "less" so you can impact more.
- Long Headline with Brand Callout
- Text on Image
- Logo on Image
+ Short catchy headline
+ Logo in image
+ Simple Product Image
IMBALANCED AD
Inefficient + Overwhelming
BALANCED AD
Effective & Efficient
Evon Hung
TripleLift Product
Researcher
Final Thoughts
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