How to use this document
Select
up to 5 questions
per eye-tracking experiment
Only
1 open ended question
can be included in the 5 total questions
Eye-Tracking Study Example Questions
Purchase Intent
How likely are you to purchase the
following [insert product category]?
a) Very Likely
b) Somewhat Likely
c) Neutral
d) Somewhat Unlikely
e) Very Unlikely
[Message Association
How much do you agree with the
following statement: [insert
brand tagline, slogan, key
message, etc.]
a) Strongly Agree
b) Somewhat Agree
c) Neither Agree nor
Disagree
d) Somewhat Disagree
e) Strongly Disagree
Creative Effectiveness
Did you notice that the image -
showing how customers use
brand products in their home -
was from a customer? (only
available for UGC image tests)
a) Yes
b) No
c) Not Sure
Creative Effectiveness
When you see images like this -
showing how customers use
brand products in their home -
does it make you more interested
or likely to purchase from the
brand? (only available for UGC
image tests)
a) Yes
b) No
c) Not Sure
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