Eye-Tracking Study Example Questions
Brand Recall
What brand do you recall seeing?
(randomize answers)
a) Brand
b) Competitor 1
c) Competitor 2
d) Competitor 3
e) Competitor 4
Creative Feedback
What about the image caught
your eye? (open ended)
Brand Favorability
How did the media affect your
perception of the brand?
a) More positive
perception of the brand
b) It did not change my
perception
c) Negative perception of
the brand
d) I was not aware of this
brand
Consideration Intent
How likely are you to consider
the following [insert product
category]?
a) Very Likely
b) Somewhat Likely
c) Neutral
d) Somewhat Unlikely
e) Very Unlikely
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How to use this document
Select
up to 5 questions
per eye-tracking experiment
Only
1 open ended question
can be included in the 5 total questions
