The Trade Desk Native Specs
Image Requirements
Main Image
Recommended: 1200x627 px
Maximum width/height: 2000x2000 px
Aspect ratio: 1.91:1
File Size: Max 2MB
Title (Headline)
Short: 25 characters (required)
Long: 90 characters
Description (Caption)
Short: 90 characters (required)
Long: 140 characters
Sponsor
Brand / advertiser name; max 25 characters
Tracking &
Declarations
Click - throughURL - Used for declarations, only enter
the root URL of the site to which the creative links.
JS tag and 1x1 pixel fields - enter here, up to 3
Flight Dates
Start Date - will default to "Immediately"
End Date - will default to "Indefinitely"
Logo
Format: JPEG / transparent PNG recommended
200x200 (1:1 aspect ratio)
Cinemagraph
If using The Trade Desk Native Workflow, note that
max file size is 2MB. Use the Wizard tool if file is
larger.
Video Requirements
• Main Image
• Title
• Description
• Sponsor
• Track &
Declarations
• Flight Dates
• Logo
Same as Image
Video Asset
Even if you are uploading a Native video, main image is
required.
Source files can be up to 2GB
Min Video Length: 5s
Max Video Length: 300s (or 5min)
Add 3rd Party
Tracking URL
If your native creative is a video, you will be able to add
event - tracking URLs here.
