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DMEXCO 2022 | Takeaways | TripleLift

"The one thing that everyone should take away from DMEXCO is that the future of identity is now," says Sven Hagemeier, Lead Senior Director of Inventory Partnerships - EMEA at the Trade Desk. Hear the rest of what Sven and others, including: Gwenola Coicaud, Managing Director Retail Media Demand, EMEA at Criteo Andreas Lux-Wellenhof, Head of Programmatic Supply EMEA at Google Alwin Viereck, Head of Product Management at United Internet Media Abdelkader Barjiji, Senior VP of Product Management Programmatic & Data at Ströer Media Solutions Have to say about their takeaways for programmatic advertising from DMEXCO.