A Leading E-Commerce Brand Drives Incrementality Through Native

See how TripleLift helped a DTC brand reach and convert new audiences through in-feed native video.

How an E-Commerce Brand Drove Incrementality with Native

Background

Consider the following scenario: you just wrapped up a wildly successful campaign with the perfect mix of channels. You exceeded your KPIs. And to top it all off, you executed it with no mistakes. Pretty great, right? Well, it’s time to build off this success and improve your next campaign. But how? Brands and agencies actively seek more detailed views on performance and how creative and the right formats can increase revenue. So, when a subscription e-commerce brand wanted to reach its audience of busy families and professionals with special dietary needs looking for easy and affordable ways to eat healthy, they launched a native campaign to drive revenue and scale while increasing conversion rates and maintaining a CPA goal of less than $80.00.

Approach

Storygize, a performance DSP, worked with TripleLift to position the brand across appropriate publishers. Storygize used contextual targeting, third-party data, and lookalike models to engage prospects. Those who engaged with the initial ad were retargeted with relevant messaging. Then, a Conversion Lift Study was conducted once the campaign was live for 90 days to evaluate both prospecting and retargeting executions to determine incrementality.

Results

The campaign successfully demonstrated how native content advertising could drive both reach and engagement at lower costs while increasing overall revenue. The partnership and campaign continue to ensure incrementality and drive down acquisition costs.

Prospecting
347% Conversion Rate Lift
77% Incrementality
25% Lower CPA than Target

Retargeting
22% Conversion Rate Lift
18% Incrementality
65% Lower CPA than Target

Discover more about native content advertising with TripleLift here.