High Impact CTV Activation Guide
Overview
TripleLift offers publishers like Roku the opportunity to sell a full suite of innovative CTV
formats. This activation guide provides the Roku sales team with the steps needed to
successfully go from pre-sale to activation to post-campaign.
Product Spotlight
Branding-focused format showcasing a
product image alongside a CTV spot
Before we get to the activation steps, here's a reminder of the High Impact CTV formats
available to pitch. These solutions are delivered programmatically at scale and are
powered by TripleLift's Creative Tech. Creative services are included as added value.
Format Offering
QR Spot
Engagement-focused format showcasing a
QR code alongside a CTV spot
Split Screen
Video content is scaled back, showcasing
the advertiser within a branded skin
Dynamic Overlay
Enhance the traditional lower-third real
estate of the TV screen
Enhanced Spots: CTV ad experiences featured within traditional ad breaks
In-Show Ads: CTV ad experiences featured within programming
