Pre-Activation
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For any outstanding questions, please contact your TripleLift PCS Partner. We are here to help!
❑ Pitch High Impact CTV: TripleLift has a suite of mocks available across multiple brand verticals to
present to clients in pitch meetings:
❑ Enhanced Spots Mock Repository
❑ In-Show Mock Repository
❑ Custom Mock Requests: Before requesting a custom mock, check the mock repositories linked
above first to see if there's a good fit for your client's vertical. If a custom mock is still needed, direct
these requests through your TripleLift Publisher Client Services (PCS) Partner.
❑ Submit Campaign Blueprint: Please provide campaign details to the best of your ability within this
Campaign Blueprint. Make a copy of the spreadsheet for each campaign before editing.
❑ Submit Assets: Once a campaign is sold through, reference this spec sheet for asset requirements
and guidelines. Send all brand assets to your TripleLift PCS Partner.
Activation
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❑ Creative Rendering: Once the assets have gone through TripleLift's Quality Assurance process,
TripleLift will develop and send a creative rendering for brand approval.
❑ Tag Generation: Once creative is approved by the brand, TripleLift will generate a VAST tag and
Deal ID for advertiser set-up.
❑ DSP Set-up: Implement the Deal ID and the VAST tag within your client's DSP of choice using the
standard 3rd party video workflows. Follow these guidelines for successful activation:
❑ Available DSPs: DV360, TTD, Adelphic, OneView, Viant, Basis, StackAdapt
❑ TripleLift VAST tag and Deal ID should have a dedicated line item
❑ TripleLift Deal ID should be the only Deal ID paired with TripleLift VAST Tag
❑ Inform TripleLift of any additional targeting in DSP
❑ Turn off bidder pacing and auto-optimization that may limit bid responses at launch
Post-Campaign
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❑ Campaign Reporting: TripleLift will send a monthly report identifying all campaigns with spend,
impressions, and standard CTV metrics broken out by Deal ID. If a campaign specific report is
needed, please submit a request to your TripleLift PCS Partner.
❑ Wrap Report: At the end of each campaign, TripleLift will provide a wrap report with delivery
information, key learnings, and recommendations for future campaigns.
High Impact CTV Activation Guide
