Issue link: https://resources.triplelift.com/i/1528757
TripleLift combines the power of our publisher first-party data with an Advertiser's own first-party data to target, suppress, or create lookalike models off of, reaching new audiences across all environments. *Available via Hashed Email, LiveRamp, or ID5 integrations How Our Technology Works Improved Efficiency and Performance ● Keywords ● Behaviors ● IAB interest ● Age / gender ● Product reviews ● Articles with affiliate links ● Frequent site users ● Purchase signals We distill these signals into a standard segment taxonomy scaled across the TripleLift publisher footprint. This data is ingested real-time. Taxonomy Curated Deals Publisher Analysis Leveraging this data, we curate a deal powered by 1PD, bringing you cross-site audiences, free from cross-site IDs. We use AI to crawl the web and analyze page-level topics and content of publishers. These signals are collected and siloed on a publisher by publisher basis. TripleLift Audiences reinvents ad targeting for the modern, private web. Our proprietary solution uses our unified platform of diverse data sources including first-party, third-party, and unique data viewpoints provided by third party partners to curate and streamline inventory. TripleLift Audiences deals can be globally activated across any Amazon DSP seat at no additional cost, providing advertisers enhanced targeting options that better deliver on campaign expectations with no hidden fees. Our Targeting Solution Available TripleLift Audiences Deals Data Leveraged Audience Expansion via First-Party Data TripleLift Audiences for Amazon DSP Reach out to your TripleLift contact for more information No Added Data Fees 58% Lower CPC vs. Traditional deals 25% Higher CTR vs. Traditional deals