High Impact CTV Activation Guide
Launching a CTV campaign is simple. First, send your creative assets to your TripleLift team
and we'll generate custom tags on your behalf. To activate, simply follow your standard 3P
Video workflow in your preferred DSP.
1 Send Format-Specific Assets
Please email your partner manager all assets, including MP4 files, 1x1 impression trackers,
clickthrough/landing page URLs, and format-specific specs. For more information, please
refer to the spec guide.
2 Generating Tags
TripleLift will take all creative assets and trackers and generate a 3P VAST tag for you.
These tags allow for custom creatives to render for every won impression.
3 DSP Campaign Set-Up
Once the new tags are created, we will send these to you to upload in your DSP of choice
as well as a curated Deal ID for your campaign. You can follow your normal 3P Video
workflow when uploading these tags.
4 Set Your Campaign Live
Set your campaign live. Your TripleLift partner will help ensure that all creatives are approved
and are set up for success.
*reporting available upon request
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Login to your DSP &
select 'Add/New
Creative'
Select 'Third
Party Video"
Upload VAST tag
under 'Third-party
tag'
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