Deals Set Up Best Practices
In order to set your campaign up for success:
1. Where possible, create dedicated line items or
dedicated orders for TripleLift activity
2. Ensure to assign dedicated TripleLift budgets
at the line item level
3. Frequency Cap: Standard frequency cap
recommendation is 3 per 24 hrs. Please
consult with your TripleLift Partner Manager is
a tighter cap is required for your campaign
4. Please connect with your TripleLift Partner
Manager on the potential impact to scale
when applying Amazon audiences and/or
demo overlays
5. Please connect with your TripleLift Partner
Manager or Sales Representative for bid
guidance
6. Ensure to set a base and a max bids in line with
our format recommendations
7. Ensure to select "While spending full budget,
maximize performance" at the line item level
