France
Innovation Global
Comparison
(Knowledge)
Global
Comparison
(Readiness)
Retail Media 0.98 1.04
CTV: In - Show 0.97 0.96
CTV: In - Break 0.95 0.95
Addressability
Solutions
1.10 1.07
AI/Machine
Learning
1.03 1.22
GLOBAL INDEX
How does France compare to other regions?
Read as: French advertisers are 22% more likely to be prepared for
AI/Machine Learning solutions in comparison to other countries
surveyed. Significant index
Readiness
Knowledge
Average Readiness
3.94 **
Average Knowledge
4.01**
Ready
to
Execute
Artificial Intelligence Addressability Solution Retail Media
CTV: In - Show CTV: In - Break
97%
of marketers believe that programmatic
opens new opportunities for success
*Size of data point = perceived impact to success
(i.e. how much each innovation will impact performance)
n= 201
**Weighted averages out of 5 point scale
Innovation Readiness Matrix
7
